We the world’s most advanced in-flight wellbeing system for flying, scientifically developed to benefit both airline crews and passengers. It is the result of a 2 year research programme to look into the possibility of creating a beverage formulation that could counter the physiological stresses of long distance flying: dehydration, radiation exposure and poor circulation.
The development took the form of a collaboration between New Zealand based entrepreneurs and food technologists, a team of researchers and leading nutritionists, supported by funding by the New Zealand Ministry of Science and Innovation (MSI).
The beverage is now sold in duty free at major airports across Australasia and we are looking to expand. Many high profile elite athletes and sports teams use the beverage when touring and significant PR opportunities now exist.