The Company is an innovative provider of next generation power products utilizing solar and magnetic technologies for the purposes of electronic power generation. After 5 years of research and development, the Company is launching a consumer-focused line of solar products, from power generators to solar panels, that are superior to the existing market in function, form, and efficiency. The Company's solar powered generators are highly portable, simple to use, lightweight and provide electricity for small scale temporary power needs.
The management team has identified the primary industry as Renewable Energy. Its focus is in the area of Micro-Grid Solar Technology utilizing Photovoltaics (PV) which is a term that covers the conversion of light into electricity using semiconducting materials that exhibit the photovoltaic effect. The Company's secondary industry is in power storage and battery technology. The Company concentrates on this area as, with the energy produced from photovoltaics, there is a need to store this energy for later use.
In order to accomplish its sales goals and achieve market penetration, the Company will adopt a plan of utilizing both Push and Pull marketing strategies. Its marketing plan will include an initial publicity campaign that introduces its Company products through earned media. Further, the Company will launch a comprehensive advertising campaign in solar manufacturing and outdoor/adventure trade publications and related websites as well as contextual and behavioral digital ads. The publicity campaign will be closely followed by an evaluation of metrics to determine success beyond sales.
“Solar PV consumer products are rapidly moving from specialized niches for enthusiasts and early adopters into the mainstream.” says Dexter Gauntlett, senior research analyst with Navigant Research. According to a 2014 report from Navigant Research, unit sales of consumer solar units will grow 780% from 8.2 million annually in 2014 to 64.3 million in 2024. The corresponding projected revenue growth expands from $550.5 million in 2014 to $2.4 billion by 2024. Yet the industry for these products is relatively immature, creating a significant opportunity for the Company to capture a leadership position in the coming year.
Key Risk Factors:
The Company will implement internal programs to quickly identify and mitigate risk. The Company will employ a prevention and mitigation strategy that is developed for mitigating risk. The process will be simple and straight-forward where the focus is to keep risks under control. The quality of internal risk management is a factor in the execution of external risk management. Therefore, the Company will seek to become ISO9001 compliant. The more the internal risks are kept under control, the less risky the overall program. The Company will employ periodic audits of process controls, quality control, inventory management procedures, logistical structure, personnel, and employ production procedure guideline policies to keep internal risk factors at a minimum. At this stage, the Company sees little internal risk as it puts in process programs that are proven in its industry and focuses on keeping risks to the company at a minimum.
Investors and strategic partners can expect significant returns on their participation in this timely investment opportunity. The Company looks to have itself at a stage to be able to begin to repay investors at the end of a 60 month period, if not sooner, based on its conservative market projections.
Year 1: $4.23M
Year 2: $14.66M
Year 3: $25.66M
Use of Proceeds
To support the company’s immediate growth strategy. The investment funds will assist in accelerating growth plans, increasing the pace of The Company’s production structure, lowering production costs through economies of scale, and capitalizing on current market demands.
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