The Company is an event management and planning company that connects products, services, and consumers through large-scale events focused on experiential marketing. We provide companies with direct access to audiences within highly coveted niche demographics and create the type of customer-brand engagements that result in high conversion rates. The Company has formed a team that has more than 50 years of collective experience in creating successful experiential marketing opportunities.
In our first full fiscal year, The Company will build our brand profile and grow our relationships with sponsors by hosting three lifestyle events that will earn ~$6M in sponsorship and event registration sales revenue.
Through the initial investment and direct efforts of the President, the company has already made tremendous strides towards meeting our FY2017 revenue goal. Milestones that have been accomplished to date include:
Securing contracts with three venues to host the 2017 event lineup: the Pacific Design Center (Los Angeles); the AT&T Performing Arts Center (Dallas); and Newseum (DC).
Raising initial event sponsorship interest from several brand appropriate companies, including: Macy's, MAC Cosmetics, Benefit Cosmetics, Sephora, H&M, Samsung, and Banana Republic.
Identifying key staff for all three critical staff positions- Director of Marketing and PR, Sponsorship Sales Director, and Event Manager.
Securing a highly reputable marketing firm to assist with national and high-profile marketing, PR, and outreach efforts to ensure that we successfully achieve our target audience goals.
Sourcing Professional Liability, General Liability, and Event Specific event insurance options to protect company revenue, investors, employees, and customers.
Completing the lifestyles event branding guidelines to build out cohesive, creative, and brand-appropriate event collateral, website, and leave behinds.
We are seeking an investment of $350k. These funds will be used to pay venue fees for the FY2017 events, launch sales and PR activity, secure an office lease, pay overhead and operational expenses until the business has achieved positive cash flow, and hire the necessary staff to execute against our full business plan. This investment will be paid back within 12 months at a 22% interest rate. Also open to discussing equity investments.